I was not expecting to make a campaign about Mayonaise, but this is definently one of my favorite projects I've had the pleadure of working on. This project was orignally created for the 2024 New Bloods campaign for Hellmanns Mayo, and we were tasked with following their brief for the overall campaign. Our slogan #findyourmayopeople addresses how something as simple as Mayonaise can help to bring people together. We developed the idea of a mayo match filter that would match people based on there love of Hellmanns and different recepies that incorporate Hellmanns Mayo.